Time Magazine

Time Magazine. An American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York City in 1923, and for many years it was run by its influential co-founder, Henry R. Luce.

Since 2018, Time has been owned by Salesforce founder Marc Benioff, who acquired it from Meredith Corporation. Benioff currently publishes the magazine through the company Time USA, LLC.

Time has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden (1898–1929) and Henry R. Luce (1898–1967). It was the first weekly news magazine in the U.S. The two had previously worked together as chairman and managing editor, respectively, of the Yale Daily News.

They first called the proposed magazine Facts to emphasize brevity so a busy man could read it in an hour. They changed the name to Time and used the slogan “Take Time – It’s Brief.”

Hadden was considered carefree and liked to tease Luce. He saw Time as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry, and pop culture, criticizing it as too light for serious news.

Time set out to tell the news through people, and until the late 1960s, the magazine’s cover depicted a single person. More recently, Time has incorporated “People of the Year” issues, which have grown in popularity over the years.