My Cluck Hut founders transform pandemic challenges into purposeful business revolution
New York, N.Y. – Not often do we encounter a company that puts humanity over profits. In an era where corporate greed dominates headlines, My Cluck Hut stands as a beacon of hope—a soap company plus that’s actually a mission-driven movement born from the chaos of 2020.
What started as a pandemic project between a chemist and a self-described “idiot” floating in an above-ground pool has evolved into something extraordinary. Dr. Jennifer Berry and Dr. Trevor Silva didn’t set out to revolutionize the soap industry. They simply wanted to create change in a world that desperately needed it.
From Chickens to Change Agents
The story begins with chickens—literally. Just before the pandemic hit, Berry and Silva acquired a small flock for their urban farm.
When lockdowns began, Berry, armed with her background in zoology and education, started perfecting soap formulas in their kitchen.
Meanwhile, Silva found himself poolside, crafting terrible chicken puns over boxed wine and contemplating their next move.
“There was a choice to be made,” Silva explains. “Continue to just medicate or do something about it.”
They chose action, and those backyard chickens became the unlikely mascot for a company that would challenge everything about how business should be done.
The chicken theme might seem random—and the founders admit it has nothing to do with the soap itself.
But it perfectly captures their irreverent approach to serious business.
Products like their “Cock Line” and “X-Fowliant” demonstrate how humor and purpose can coexist in meaningful ways.
Science Meets Sustainability
Dr. Berry’s scientific expertise drives the company’s product development. With degrees in zoology and education, plus a Ph.D. from Capella University, she approaches soap-making with the precision of a researcher and the passion of an environmentalist.
“My love for science continues through the making of soap, caring for our urban farm, and tending our small flock of chickens,” Berry notes. Her formulations are eco-friendly, perfectly pH-balanced, and free from harmful ingredients that plague conventional soaps.
But the science is just the beginning. Every bar represents a commitment to sustainability that goes beyond ingredient lists. The company champions diversity, embraces environmental responsibility, and proves that businesses can thrive while prioritizing people over profit margins.
Building Community Through Commerce
The team behind My Cluck Hut reads like a roster of community builders and change-makers. Alex Crookshanks, the Chief Creative Officer, brings a background in conservation and community service to the company’s branding efforts. Their partnerships with non-profits aren’t marketing gimmicks—they’re genuine commitments to supporting communities when they need it most.
Josiah Johnson, the Production Manager, left behind 20 years in Nashville’s restaurant scene to be more present for his daughters. His transition from bartender to soap-maker reflects the company’s core values about work-life balance and family priorities.
Fulfillment Manager Denise Pullella focuses on bringing communities together through farmers markets and wellness programs. Brand Ambassador Mara “Marinara” Hines Yandow adds personality to the brand with her unique background—she’s “handcrafted, mostly out of aloe, essential oils, and cocoa butter.”
Revolution in Every Bar
My Cluck Hut isn’t just selling soap; they’re selling a vision of how business can be done differently.
In a market saturated with products that prioritize profit over purpose, they’ve created something that challenges consumers to think beyond their daily routines.
“By choosing My Cluck Hut, you’re not just buying soap; you’re joining a revolution,” the company declares.
This isn’t hyperbole—it’s a fundamental shift in how we think about commerce and community responsibility.
The company recognizes that eco-friendly choices can sometimes feel insignificant in the face of global challenges.
But they’re betting that collective action—what they call turning “whispers into a roar”—can create meaningful change.
Their approach resonates with eco-warriors who want products that align with their values without compromising on quality.
Clean skin and a clear conscience aren’t mutually exclusive when you’re working with companies that share your commitment to environmental stewardship.
As we face ongoing challenges around climate change, social responsibility, and corporate accountability, My Cluck Hut offers proof that businesses can be profitable while being purposeful.
They’re not just cleaning up in the marketplace—they’re helping clean up the world, one bar of soap at a time.
CALL TO ACTION: Visit My Cluck Hut’s website (www.mycluckhut.com) to explore their eco-friendly soap collection and join
the movement putting people before profit. Every purchase supports community initiatives and environmental sustainability.
Audio Summary (75 words)
My Cluck Hut transforms pandemic challenges into purposeful business revolution. Founded by Dr. Jennifer Berry and Dr. Trevor Silva, this mission-driven soap company prioritizes people over profit through eco-friendly, pH-balanced products free from harmful ingredients. Their diverse team of community builders champions sustainability and social responsibility while proving businesses can thrive with values-driven approaches. By choosing My Cluck Hut, consumers join a movement that’s rewriting business rules and creating positive change through everyday choices and environmental stewardship.
