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Under New President, South Korea Halts Propaganda Amid Tensions


New York, N.Y. — Seoul silences border loudspeakers, signaling a strategic pivot toward dialogue under new leadership and testing Pyongyang’s willingness to reciprocate de-escalation.

South Korea Halts Propaganda Broadcasts in Bid to Ease Tensions with North

New President Lee Jae-myung fulfills campaign pledge, suspending psychological warfare to rebuild inter-Korean trust amid nuclear threats.

SEOULSouth Korea’s military suspended loudspeaker propaganda broadcasts aimed at North Korea on Wednesday, marking the first major policy shift under newly inaugurated President Lee Jae-myung. The move fulfills a core campaign promise and signals Seoul’s commitment to reducing tensions on the Korean Peninsula after years of escalating hostility.

Defense officials confirmed the broadcasts ceased at 3:00 p.m. local time, calling the decision a “proactive step to restore trust in inter-Korean relations and promote peace.” The move followed direct orders from President Lee, who took office last week after a snap election triggered by his conservative predecessor’s impeachment.


The Loudspeaker War: A Cycle of Retaliation

The broadcasts—a Cold War-era tactic—resumed in June 2024 after North Korea launched over 7,000 trash-laden balloons across the border. The balloons carried wastepaper, cloth scraps, cigarette butts, and manure, polluting South Korean farmlands and even landing on the presidential compound in Seoul. In response, South Korea deployed loudspeakers blasting K-pop music, news critical of Kim Jong Un’s regime, and messages about democracy and human rights.

Pyongyang, hypersensitive to external criticism, retaliated with its own broadcasts featuring jarring noises like howling animals and pounding gongs. Border residents on both sides complained of severe disruption, with South Korean villagers describing sleepless nights and psychological strain.


Lee Jae-myung’s “pragmatic diplomacy” begins, adapting to Washington’s change of alliance approach | Arirang News

Lee’s Diplomatic Gambit

President Lee’s administration views the loudspeaker halt as the opening gesture in a broader strategy to revive dialogue. Key additional steps include:

  1. Curbing Activist Leaflets: The Unification Ministry urged civic groups to stop sending anti-Pyongyang leaflets via balloons, warning they “heighten tensions and threaten border residents’ safety” 14. Under prior leadership, these leaflets—often carrying USB drives with South Korean media—provoked North Korea’s trash-balloon campaign.
  2. Personnel Signaling Intent: Lee nominated Lee Jong-seok, architect of the 2000s “Sunshine Policy” of engagement, to head the National Intelligence Service. This suggests a focus on rebuilding backchannel talks.
  3. Military Pact Revival: Analysts expect Lee to next seek restoration of the 2018 inter-Korean military agreement, which reduced border guard posts and naval drills before collapsing under conservative rule.

Early Signs of Reciprocity?
As of Thursday, North Korea’s retaliatory broadcasts had ceased along the Korean Demilitarized Zone, though officials cautioned this may not yet reflect a formal policy change. Pyongyang has not publicly commented on Seoul’s move.


Lee Jae-myung’s North Korea Strategy: Pragmatism or Risk?

Lee Jae-Myung wins South Korea presidential election | KGW News

Obstacles to Reconciliation

Despite Seoul’s overtures, prospects for breakthrough remain dim:

  • Nuclear Posturing: Kim Jong Un declared South Korea a “principal enemy” in January 2024, abandoning decades of reunification rhetoric. He has accelerated missile tests and nuclear production, with the UN monitoring a new uranium-enrichment plant.
  • Russia Alignment: North Korea has shipped troops and weapons to aid Russia’s war in Ukraine, deepening military ties that could net Kim advanced missile or nuclear technology.
  • Domestic Crackdowns: Pyongyang has criminalized South Korean dialects and media consumption since 2020, executing some violators. This complicates Seoul’s cultural outreach.

Kim shows no interest in engaging Seoul,” said Park Won-gon of Ewha University. “His priority is Moscow, and he sees the South only through the lens of hostility.”


The Korean loudspeaker war: does it really work? | Reuters.

A Delicate Path Forward

President Lee faces pressure to balance dialogue with deterrence. His predecessor, Yoon Suk Yeol, strengthened trilateral drills with the U.S. and Japan and secured U.S. nuclear guarantees. Lee has pledged to maintain these alliances while testing Pyongyang’s flexibility.

The stakes extend beyond the peninsula. As U.S. elections approach, North Korea may wait to see if Washington’s policy shifts—a tactic it has used before. For now, Seoul’s quiet loudspeakers offer a fragile opening. As one border resident told local media: “We finally have peace in our ears. I hope Pyongyang hears it too.”


Analysis: Lee’s suspension of loudspeaker broadcasts marks a symbolic return to engagement-first diplomacy. While Pyongyang’s silence is telling, the ball is now in Kim’s court to de-escalate—or escalate further.


#KoreanPeninsula #NorthKorea #SouthKorea #Diplomacy #PeaceBuilding
#LeeJaeMyung #KimJongUn #DefuseTension #InterKoreanRelations #Geopolitics

TAGS: Korean conflict, denuclearization, Sunshine Policy, psychological warfare,
DMZ, ballistic missiles, Russia-North Korea alliance, Unification Ministry

Suggested Cover Image: A split-screen photo showing South Korean soldiers deactivating border loudspeakers (left) and North Korean guard posts visible across the DMZ (right). Creative concept: Sound waves fading into silence.

Jim Luce
Jim Lucehttps://stewardshipreport.org/
Raising, Supporting & Educating Young Global Leaders through Orphans International Worldwide (www.orphansinternational.org), the J. Luce Foundation (www.lucefoundation.org), and The Stewardship Report (www.stewardshipreport.org). Jim is also founder and president of the New York Global Leaders Lions Club.

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