The Brigade empowers individuals to reclaim civil discourse and foster critical thinking.

New York, N.Y. — The Indivisible “Truth Brigade” is a grassroots initiative dedicated to countering disinformation and misinformation that threaten democracy.

With thousands of volunteers across the United States, this community of truth-tellers employs innovative strategies to neutralize harmful narratives and promote factual information.

By avoiding direct engagement with disinformation and instead sharing positive, unifying messages, the Brigade empowers individuals to reclaim civil discourse and foster critical thinking.

Founded by the progressive organization Indivisible, the Truth Brigade began as a pilot program in Colorado before expanding nationwide.

Volunteers are trained to craft “Truth Sandwiches,” a messaging technique designed to counter falsehoods without amplifying them.

This method opens with shared values, introduces factual counterpoints, and closes by reinforcing the truth. The Brigade’s efforts have resulted in over 234 million social media impressions and tens of thousands of disinformation-disrupting posts.

The Truth Brigade operates through biweekly campaigns where members personalize and share model messages provided by leadership. These campaigns address specific disinformation topics identified by experts, ranging from election integrity to legislative initiatives like voting rights and infrastructure bills. Volunteers use platforms like Slack and Zoom for coordination, ensuring their efforts are both strategic and impactful.

Leah Greenberg, co-founder of Indivisible, emphasizes the importance of proactive messaging over reactive fact-checking.

By spreading progressive narratives rooted in truth, the Brigade aims to “inoculate” audiences against disinformation. This approach is particularly vital in combating coordinated misinformation campaigns that exploit social media algorithms.

Truth Brigade Campaigns on Pride, Education, and Book Censorship

The Indivisible Truth Brigade has become a vital force in combating disinformation across a range of social issues. Through its targeted campaigns, the Brigade not only counters false narratives but also uplifts progressive values. Recent campaigns have focused on critical issues such as LGBTQ+ rights during Pride Month, resisting book censorship in schools, and advocating for equitable education for children.

Pride Campaigns: Celebrating LGBTQ+ Rights

During Pride Month, the Truth Brigade launched a campaign to counter disinformation targeting LGBTQ+ communities. The campaign focused on amplifying messages of inclusion and equality while debunking harmful myths perpetuated by anti-LGBTQ+ groups. Volunteers shared personalized messages celebrating the contributions of LGBTQ+ individuals and highlighting the importance of protecting their rights.

By framing the conversation around shared values like love, acceptance, and community, the campaign successfully shifted online narratives to a more positive and affirming tone.

One key strategy was the use of “Truth Sandwiches” to address false claims about gender-affirming care and LGBTQ+ representation in media. For example, volunteers began posts with affirmations of shared values like equality, presented factual information about the safety and necessity of gender-affirming care, and closed with a call to support policies that protect LGBTQ+ youth. This approach not only countered disinformation but also fostered empathy among audiences.

Fighting Book Censorship: Protecting Access to Knowledge

The Truth Brigade has also taken a strong stance against efforts to ban books in schools and libraries. In response to coordinated campaigns targeting books by authors of color or those addressing LGBTQ+ themes, the Brigade launched a series of messages emphasizing the importance of intellectual freedom and diverse perspectives in education.

Volunteers highlighted how book bans harm students by limiting their exposure to different cultures, histories, and ideas. They shared stories of how literature fosters critical thinking and empathy, urging communities to resist censorship efforts.

The campaign also provided resources for parents and educators to advocate for inclusive curricula at school board meetings and within their communities.

By framing book censorship as an attack on democracy and freedom of expression, the campaign resonated widely. It encouraged individuals to see themselves as defenders of knowledge and inspired grassroots action against censorship efforts nationwide.

Advocating for Progressive Education

Educational equity has been another central focus for the Truth Brigade. Recent campaigns have addressed disinformation surrounding progressive education policies, such as inclusive curricula that teach honest accounts of history or promote social-emotional learning (SEL). The Brigade worked to counter false claims that these initiatives are “indoctrination” or “anti-American.“

Volunteers shared factual messages about how SEL improves student outcomes by fostering emotional intelligence and resilience. They also emphasized how inclusive history lessons create a more informed and empathetic citizenry.

By tying these messages to broader themes like preparing children for a diverse world and strengthening democracy, the campaign effectively neutralized fear-based rhetoric.

Additionally, the Brigade spotlighted disparities in school funding and resources that disproportionately affect marginalized communities.

Volunteers amplified calls for increased investment in public education, particularly in low-income areas, as a means of closing achievement gaps. These efforts underscored the need for systemic change while inspiring hope through stories of progress made in schools that embrace equity-focused reforms.

Impactful Grassroots Action

Through these campaigns, the Truth Brigade has demonstrated how grassroots activism can disrupt disinformation while promoting positive change. By equipping volunteers with tools like sample messages, graphics, hashtags, and training webinars, Indivisible ensures their efforts are both strategic and impactful.

The success of these initiatives lies in their ability to connect with audiences on an emotional level while providing actionable solutions. Whether celebrating Pride Month, resisting book bans, or advocating for educational equity, the Truth Brigade continues to inspire individuals to stand up for truth and justice.

The Truth Brigade exemplifies how grassroots activism can disrupt the flow of falsehoods while fostering a culture of truth. Its success demonstrates that ordinary citizens can play a pivotal role in safeguarding democracy.

Truth Brigade: Grassroots Heroes Fighting Disinformation Nationwide (April 12, 2025)

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Tags: Indivisible, Truth Brigade, grassroots activism, disinformation, democracy,
critical thinking, progressive messaging, election integrity, misinformation