Young entrepreneur transforms grief into groundbreaking endometrial cancer education initiative at local farmers market
New York, N.Y. — Under the bustling canopy of our Saturday morning farmers market, between vendors selling fresh produce and artisanal goods, a young man named Zach has established something far more profound than a typical booth. His mission is deeply personal: raising awareness about endometrial cancer, the disease that claimed his mother’s life in 2013.
The project bears his mother’s name—Levinda—transformed into an acronym that captures her spirit and the fight against this often-overlooked gynecological cancer: L.E.V.I.N.D.A., standing for Living-Effectively-Vivaciously-Incredibly-Nutritionally-Dutifully-Acknowledgingly.
A Mother’s Legacy Lives On
Levinda H. Bullock was born on December 13, 1949, in Columbus, Ohio. Her journey took her from the Catholic and public schools of Wilson, North Carolina, where she graduated from C.H. Darden High School in 1968, to New York City, where she pursued her dream of becoming a dental assistant.
When family duty called—her father’s passing required her return to North Carolina to care for her mother and younger siblings—Levinda answered without hesitation, beginning what would become a lifetime of service to others.
Those who knew Levinda describe a woman with “one of the biggest hearts and a smile to match.” Her unwavering faith in Jehovah God anchored her through life’s challenges and inspired her to start a Bible Study group with friends, where she and other women became missionaries, offering prayers and support to those in need.
Her son, William “Z-Fly” Bullock, recalls how his mother’s faith converted many friends, family members, and strangers to Christianity through her example and prayers.
On May 27, 2013, Levinda Bullock lost her battle with endometrial/uterine cancer at age 63. But her son’s determination ensures her legacy endures through The L.E.V.I.N.D.A. Project.
Understanding the Silent Threat
Endometrial cancer, also known as uterine cancer, ranks among the most common gynecological cancers affecting women, yet it remains significantly under-discussed compared to breast and cervical cancers. The disease begins in the endometrium, the lining of the uterus, and often presents with symptoms that women might initially dismiss as normal reproductive health changes.
Gynecologic cancer is any cancer that starts in a woman’s reproductive
organs. Cancer is always named for the part of the body where it starts.
Gynecologic cancers begin in different places within a woman’s pelvis.
The L.E.V.I.N.D.A. Project aims to bridge this knowledge gap through comprehensive education about risk factors, symptoms, and treatment options. The initiative’s mission focuses on educating, supporting, and strengthening women living with endometrial cancer and their families, while highlighting the critical importance of early symptom identification.
From Radio Waves to Awareness Campaigns
The project’s founder, William “Z-Fly” Bullock, brings a unique background to cancer awareness advocacy.
Born in North Carolina and relocating to New York City in 2009 to jumpstart his radio career, Z-Fly built his platform through his internet radio show “Keepin’ it Real, Hot & Fresh,” which premiered in September 2008.
His media experience, including hosting fundraising events, conducting backstage interviews at fashion shows, and meeting celebrities, provided him with the networking skills and platform necessary to amplify his mother’s story.
In 2012, Z-Fly created his own brand, Forever Live Young, an acronym derived from his pseudonym that serves as an umbrella organization for multiple social awareness initiatives.
The company focuses on four specific areas: gynecologic cancer (particularly endometrial/uterine), domestic violence, youth molestation, and male awareness.
The Seven Pillars of L.E.V.I.N.D.A.
Each letter of the L.E.V.I.N.D.A. acronym represents a crucial element in the journey of facing endometrial cancer:
Living emphasizes that a cancer diagnosis doesn’t mark the end—patients must remember there’s much to live for. Effectively focuses on maintaining a positive outlook to ensure treatments work properly. Vivaciously reframes the patient’s mindset from victim to victor, with cancer as the true victim. Incredibly acknowledges the bravery required to endure harsh treatments while staying strong. Nutritionally highlights the importance of cancer-fighting foods and strict dietary adherence. Dutifully stresses the necessity of maintaining treatment schedules, diet plans, medicine regimens, and exercise routines. Acknowledgingly emphasizes accepting one’s condition and its seriousness to fight the disease more effectively.
Building Community Through Awareness
The L.E.V.I.N.D.A. Project has appointed the Foundation for Women’s Cancer as its beneficiary, joining the National Race to End Women’s Cancer.
Through fundraising events, advocacy, education, community outreach programs, seminars, and church involvement for prayer support, the organization creates multiple touchpoints for education and support.
Z-Fly’s approach combines his entertainment industry background with serious health advocacy, creating events that provide job opportunities, encourage crowd participation, and deliver crucial education about gynecological cancers.
His vision statement—”Embracing the Community + Providing Wealth of Information + Developing New Talents = Achieving Dreams”—reflects this multifaceted approach.
The Market as a Mission Field
Seeing Z-Fly at the Saturday farmers market, surrounded by information about endometrial cancer and his mother’s story, represents a grassroots approach to health advocacy that many larger organizations might overlook. The market setting allows for personal, one-on-one conversations about a topic that many women find difficult to discuss with their healthcare providers, let alone strangers.
This direct community engagement model proves particularly effective for gynecological health topics, where cultural stigmas and personal privacy concerns often prevent open discussion. By meeting people where they are—in their neighborhood market—Z-Fly creates opportunities for education that might never occur in traditional healthcare settings.
The L.E.V.I.N.D.A. Project demonstrates how personal tragedy can transform into community benefit, ensuring that Levinda H. Bullock’s memory lives on through potentially life-saving education and support for women facing similar battles.
Son’s Market Mission Honors Mother’s Memory Through Cancer Awareness (Sept. 7, 2025)
Summary
Z-Fly Bullock honors his mother Levinda’s memory through The L.E.V.I.N.D.A. Project, raising endometrial cancer awareness at farmers markets. His mother died from this gynecological cancer in 2013. The acronym represents seven principles for fighting the disease. Using his media background, Z-Fly partners with the Foundation for Women’s Cancer, providing education through grassroots community outreach and creating meaningful conversations about women’s health.
